What’s a “Listening Personality”?

This post introduces the concept of 'Listening Personality' as a new feature for Spotify Wrapped. It defines four binary attributes (Familiarity vs. Exploration, Timelessness vs. Newness, Loyalty vs. Variety, Commonality vs. Uniqueness) that describe how users listen to music, independent of their genre preferences. The post details the technical calculation of these attributes, including the use of 'affinity' scores for artists and popularity metrics for songs. It explains how these attributes are normalized across the user base to generate a four-letter code representing a Listening Personality. The post also touches on the potential for users to reflect on and change their listening habits based on their personality.