How Plex 6x their impressions deploying Next.js on Vercel | Customers | Vercel

This post details how Plex improved their site performance and developer experience by migrating from Kubernetes to Next.js on Vercel. Key technical contributions include the adoption of Next.js's Server-side Rendering (SSR), Incremental Static Regeneration (ISR) with on-demand revalidation, and Edge Middleware for geo-personalized content and A/B testing. The migration resulted in a 40% reduction in codebase, improved SEO rankings, and faster data propagation for catalog updates. Integrations with Checkly for end-to-end testing and Axiom for monitoring crawl requests were also highlighted.