Sanity balances experimentation and performance with Vercel Edge Middleware | Customers | Vercel

This post details how Sanity uses Vercel's Edge Middleware to run A/B tests and personalization experiments on their marketing site. It highlights the benefits of reduced overhead and complexity compared to their previous SSR React Framework, Docker, and GCP stack. The seamless switch to Vercel and Next.js, along with features like Preview Deployments and out-of-the-box CI/CD, are emphasized. The use of Edge Middleware for stress-free experimentation is a key takeaway.