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Semantic Search for Creative Assets
This post introduces the concept of applying semantic search and vector databases to creative asset management, addressing the challenges of retrieval and organization in creative workflows. It explains how AI can be used as a workflow layer to make existing work more accessible by converting media into vector embeddings for retrieval based on meaning rather than keywords. The post outlines the ingestion process and the role of vector databases in storing embeddings alongside original content. This post extends this to multimodal embeddings, enabling search across text, images, audio, and video by mapping them into a shared embedding space. It details the use of natively multimodal embedding models like Gemini Embedding 2 and discusses design decisions such as native vs. bridge-based embedding, chunking strategies for non-text data, and dimension size with Matryoshka Representation Learning (MRL). It provides practical examples of building multimodal systems using Weaviate, Gemini Embedding 2, and Gemini 3 Flash for searching audio without a transcript, searching images with text queries, and performing multimodal RAG with video.