
7/1/2026 · Arielle Weiss, Zach Albertson, Emily Lanfear
What this post added
This post details the significant shift in internet traffic towards AI-driven consumption and training, with AI crawlers now comprising over 50% of internet traffic. It highlights the decline of traditional referral traffic due to AI summarization and the emergence of a new content licensing market. Cloudflare's role in enabling this market through transparency, control, and scarcity tools is emphasized, along with the challenges posed by mixed-use crawlers like Google's.