Global expansion in Generative AI: a year of growth, newcomers, and attacks

What this post added

This post details the evolution of Generative AI services throughout 2024 and early 2025, analyzing their traffic growth, popularity, and the associated cyberattack landscape from Cloudflare's perspective. It leverages aggregated data from the 1.1.1.1 DNS resolver and Cloudflare's customer base to identify key trends, including the sustained dominance of ChatGPT, rapid traffic growth across Generative AI services, the emergence of new players like DeepSeek and Grok/xAI, and a significant increase in blocked attack requests, particularly DDoS campaigns targeting AI chatbots and image-generation sites. The post also provides insights into the global distribution of Generative AI visitors and the specific traffic patterns of various popular AI services.