Customer Intelligence Hub for Real-Time GTM Insights

What this post added

Introduces the Customer Intelligence Hub (CIH), an internal application that centralizes customer signals from various systems (Salesforce, Zendesk, product telemetry, billing, Jira, etc.) into Kafka topics. It uses Apache Flink for stream processing and enrichment, correlating cross-system signals and generating embeddings. These are then stored in OpenSearch for vector similarity search. GenAI capabilities (AccountIQ) are used to provide contextual summaries grounded in CIH data, enabling GTM teams to get a prioritized view of customer accounts, detect risks, and identify expansion opportunities. Key capabilities include an Account Center for portfolio views, a Whitespace View for expansion potential, a Real-Time Activity Feed for prioritized events, AccountIQ for GenAI-powered context, and Executive Account Summaries.