Confluent Cloud enhances real-time, personalized customer experiences by integrating in-store and online data for timely offers and product information. The architecture emphasizes high availability, scalability, and low latency using Kafka, ksqlDB, and notification platforms. This iteration focuses on powering AI agents with real-time context from across the business, enabling them to make accurate, situationally aware decisions and take actions. This includes Streaming Agents (Phase 2 - Open P, and AI Model Inference in Flink for real-time recommendations and personalized offers.
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