Hex has evolved its AI strategy by disbanding its dedicated AI product team ('Magic') and integrating AI feature development directly into persona-based product teams (Editors, Explorers, Curators). This aims to foster an AI-first mentality across the entire engineering organization, eliminate the 'bolt-on' perception of AI features, and increase the number of engineers working on AI. A core AI Platform team remains to manage research, infrastructure, and frameworks, supporting the persona teams.
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