Modern Apps & Agile Analytics

This post introduces the use of Application Insights for collecting real usage data from customers to test hypotheses and evaluate the impact of changes. It provides examples of how Product Owners can use this data to make informed decisions about feature prioritization, such as analyzing sales funnels for in-game purchases or triaging bug reports by correlating crashes with environmental factors. The post highlights Application Insights as a tool for gaining a 360-degree view of application health and user engagement, enabling data-driven decision-making.