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Visual Studio Marketplace Publisher Reporting

6 posts · Feb 2016 – Jun 2017

What this trail covers

This thread tracks the evolution of reporting and analytics tools for Visual Studio Marketplace publishers. Initially, it focused on providing publishers with data related to their extensions, such as page views, acquisition information, user feedback, and sales data for paid extensions. The 'Extension reporting hub' was introduced to allow publishers to track these metrics and take actions like interacting with users and responding to reviews. This capability aims to empower publishers to understand and improve their extension's performance. This post announces the general availability of search functionality within the Visual Studio Marketplace, enabling users to find extensions by name, publisher, and description. It also details filtering by category and sorting by relevance, download count, update date, publisher name, and extension name. Search is initially enabled for Visual Studio Team Services and Visual Studio Code, with plans to extend it to Visual Studio extensions.

All Microsoft trails
  1. Extension reporting hub for Marketplace publishersThis post introduces the 'Extension reporting hub' for Visual Studio Marketplace publishers. This hub provides detailed analytics on extension performance, including acquisition data (page views, installs, trials, purchases), uninstalls with feedback, sales transactions and churn for paid extensions, ratings and reviews, and questions raised in the Q&A section. It also offers actions for publishers to interact with users, respond to reviews, and manage their extensions. Additionally, it mentions an Extension Statistics Power BI Content pack for deeper analysis.
  2. Visual Studio Marketplace - Publisher PivotThis post announces planned publisher-centric enhancements for the Visual Studio Marketplace in Q2 CY 2017, including a 'Publisher Hub' for insights on extension acquisition, uninstalls, and reviews, and support for extension versioning. It also introduces a Q&A section to separate support questions from reviews. Updates on April 20, 2017, confirm the live release of the publisher hub with uninstall and rating/review Q&A features. An update on March 30, 2017, confirms the live release of the Q&A feature.
  3. Add build/project details to your extension page on MarketplaceIntroduced a 'project details' section on the extension page (in the right rail) to group repository and badge information. This section also pulls relevant data from GitHub, including active pull requests, open issues, and time since the last commit. Publishers can now add 'repository' and 'badges' sections to their extension manifest to populate these links.
  4. New requirement when updating Team Services extensions on the MarketplaceIntroduces a new requirement for updating Visual Studio Team Services extensions on the Marketplace: the version number must be incremented with each update. Explains the rationale behind this change (downstream problems with correlating versions and knowing the running version) and provides tooling options: the `tfx extension create --rev-version` argument to increment the patch segment, and build/release tasks that query the Marketplace for the current version, increment a specified segment, and use that new version for packaging.
  5. Tips and tricks for search on Visual Studio MarketplaceThis post introduces new search query constructs for the Visual Studio Marketplace: 'publisher:', 'tag:', and 'category:'. These allow users to directly specify search criteria within the search bar, such as finding extensions by a specific publisher, filtering by tags, or selecting a category. It also demonstrates how to combine these parameters with regular search terms for more targeted results and highlights how these constructs are used to enhance the user experience on extension description pages.
  7. Search now available on Visual Studio MarketplaceThis post announces the general availability of search functionality within the Visual Studio Marketplace. Users can now search for extensions by clicking the search icon, with searches currently scoped to Visual Studio Team Services and Visual Studio Code. Search parameters include Extension Name, Publisher Name, and Extension short description. The search results page allows filtering by Category and sorting by Relevance, Download Count, Updated date, Publisher Name, and Extension Name. The post also mentions upcoming enhancements like search by tags and advanced search queries.