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Deep Linking and Attribution System

1 post · Jan 2023

What this trail covers

Spotify has undertaken a multi-year effort to repair and enhance its deep linking and attribution systems. This involved migrating to a new solution that significantly reduced broken links and improved engagement with linked content. The ongoing work focuses on achieving comprehensive attribution views and supporting new use cases, continuously improving the underlying technology based on new perspectives.

All Spotify trails
  1. A Multi-Year Challenge: Repairing Deep Linking & Attribution at SpotifyThis post details the five-year journey of addressing deep linking and attribution issues at Spotify. It outlines the challenges faced, including working with incomplete data, complex technical interdependencies, and the need for cross-team alignment. Key takeaways emphasize the importance of understanding both the 'big picture' and 'little picture' of problems, persistence in development, and leaning into collaboration and communication. The post describes the evolution from informal problem identification to a formal migration of a new solution across the enterprise, impacting numerous internal teams and external partners.