A Multi-Year Challenge: Repairing Deep Linking & Attribution at Spotify

This post details the five-year journey of addressing deep linking and attribution issues at Spotify. It outlines the challenges faced, including working with incomplete data, complex technical interdependencies, and the need for cross-team alignment. Key takeaways emphasize the importance of understanding both the 'big picture' and 'little picture' of problems, persistence in development, and leaning into collaboration and communication. The post describes the evolution from informal problem identification to a formal migration of a new solution across the enterprise, impacting numerous internal teams and external partners.