How Uber Standardized Mobile Analytics for Cross-Platform Insights

This post details the standardization of Uber's mobile analytics pipeline. Key contributions include defining standardized event types (Tap, Impression, Scroll) with specific emission rules, implementing common metadata collection at app and event levels, and introducing sampled event coverage for unmapped/disabled events. The post also describes the pilot process, migration strategies (centralized and distributed), and the resulting benefits for data consumers, such as clear semantics, cross-platform parity, and accurate impression counts.