Mobile Analytics Standardization

Uber has standardized its mobile analytics pipeline to address inconsistencies in event definitions, instrumentation, and metadata. This initiative involved defining core event types (Tap, Impression, Scroll) with standardized emission rules, incorporating common metadata at app and event levels, and implementing sampled event coverage for unmapped/disabled events. The goal is to improve data quality, reduce engineering effort, and enable more reliable cross-platform insights for product teams.