Vercel acquires Splitbee to expand first-party analytics

This post announces the acquisition of Splitbee and the integration of its capabilities into Vercel Analytics. New features include top pages, top referring sites, and demographics. The post emphasizes the real-time and privacy-friendly nature of the analytics, highlighting that no third-party scripts or cookie tracking are required as data is collected at the edge. It also mentions the goal of blending traffic, application, and Web Vitals data.