Blogs›Vercel›Vercel Web Analytics
Vercel Web Analytics provides first-party, privacy-friendly tracking for page views, traffic analytics, and custom events. It uses a hash-based user identification method that discards data after 24 hours, eliminating the need for cookies and third-party scripts. The system is designed for minimal impact on page loading speed, being significantly smaller than Google Analytics. It integrates seamlessly with frameworks like Next.js, React, SvelteKit, Nuxt, and Remix via an `Analytics` component. This post announces the expansion of Vercel Analytics to Gatsby projects, automatically installing the `gatsby-plugin-vercel` during the build step to report Core Web Vitals.
4/19/2023
Introduces Vercel Web Analytics, a first-party analytics solution. Details its privacy-friendly tracking mechanism using hash-based user identification, its small footprint (44x smaller than Google Analytics), and its integration with popular frameworks via the `Analytics` component. Also announces and demonstrates custom event tracking for Pro and Enterprise users.
10/25/2022
Announces the acquisition of Splitbee and the integration of their real-time analytics and conversion tools into Vercel Analytics. New features include top pages, top referring sites, and demographics. Emphasizes privacy-friendly, real-time data collection at the edge without third-party scripts or cookies, and GDPR compliance.
2/26/2021
This post announces the addition of Nuxt.js support to Vercel Web Analytics, enabling zero-configuration Real Experience Score reporting for Nuxt projects deployed on Vercel. It highlights that no code changes are required and that Core Web Vitals will be automatically reported.
11/4/2020
This post announces the integration of Vercel Analytics with Gatsby projects. It details the zero-configuration setup process for Gatsby users on Vercel, explaining that the `gatsby-plugin-vercel` is automatically installed and configured during the build step. The post emphasizes the importance of performance and how Vercel Analytics provides Real Experience Score (RES) and Core Web Vitals from real user data. It also mentions plans to expand analytics support to more frameworks.