Vercel Web Analytics

4 posts · Nov 2020 – Apr 2023

What this trail covers

Vercel Web Analytics provides first-party, privacy-friendly tracking for page views, traffic analytics, and custom events. It uses a hash-based user identification method that discards data after 24 hours, eliminating the need for cookies and third-party scripts. The system is designed for minimal impact on page loading speed, being significantly smaller than Google Analytics. It integrates seamlessly with frameworks like Next.js, React, SvelteKit, Nuxt, and Remix via an `Analytics` component. Recent expansion includes support for Gatsby projects, enabling Real Experience Score (RES) collection and Core Web Vitals reporting with zero configuration.

All Vercel trails

Apr 2023Vercel Web AnalyticsThis post announces the general availability of Vercel Web Analytics, highlighting its privacy-friendly first-party tracking mechanism (hash-based user identification, 24-hour data discard), minimal impact on page loading speed (44x smaller than Google Analytics), and seamless integration with various frameworks via an `Analytics` component. It also introduces new functionality for Pro and Enterprise users: filtering of analytics traffic data and custom event tracking.
Oct 2022Vercel acquires Splitbee to expand first-party analyticsThis post announces the acquisition of Splitbee and the integration of its capabilities into Vercel Analytics. New features include top pages, top referring sites, and demographics. The post emphasizes the real-time and privacy-friendly nature of the analytics, highlighting that no third-party scripts or cookie tracking are required as data is collected at the edge. It also mentions the goal of blending traffic, application, and Web Vitals data.
Sep 2022Curve fitting for charts: better visualizations for Vercel AnalyticsIntroduced curve fitting (polynomial regression) to Vercel Analytics charts to improve trend visualization and accuracy. Previously, charts connected raw data points, leading to noise and inaccurate delta calculations. The new approach smooths data by fitting a curve, using a training/test set split to find the optimal polynomial order that balances accuracy and overfitting. This results in more interpretable and actionable insights for users.
Feb 2021Nuxt Analytics on VercelThis post announces the addition of Nuxt analytics to Vercel's existing analytics offerings, which previously supported Next.js and Gatsby. It highlights that Nuxt analytics are available with zero configuration for projects deployed on Vercel, providing Core Web Vitals data from real user experiences. The post details how to access this feature through the Vercel dashboard's 'Analytics' tab and mentions that options for self-hosted applications are available on the Enterprise plan.
Nov 2020Vercel Analytics for GatsbyThis post announces the availability of Vercel Web Analytics for Gatsby projects deployed on Vercel. It details the zero-configuration setup process, emphasizing that no code changes are required. The post highlights the importance of performance for user experience and conversion rates, and how Vercel Analytics provides continuous performance tracking with Core Web Vitals from real user data. It explains that the `gatsby-plugin-vercel` is automatically installed and configured during the build step for Gatsby deployments. The goal is to enable developers using Gatsby to create consistently fast user experiences, with plans to expand RES support to more frameworks.
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