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App Ads Performance and Measurement

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2026

This feature thread tracks the evolution of Reddit's app advertising platform, focusing on performance improvements and measurement capabilities. It began with the introduction of Max campaigns for App Ads (beta) and the general availability of App Event Optimization (AEO), aiming to automate campaign settings and optimize for in-app conversions beyond just installs. The thread continues with the beta testing of Dual Attribution, a first-party attribution and measurement solution designed to provide advertisers with a clearer, more complete understanding of Reddit's role in the user decision journey by integrating first-party and third-party attributed reporting. These updates collectively aim to make Reddit a stronger and more transparent performance partner for app advertisers, leading to more visibility, automation, and confidence in growing investment on the platform.

2026

A new era of app performance for advertisers on Reddit

5/20/2026

This post announces the expansion of Max campaigns for App Ads to beta, the general availability of App Event Optimization (AEO), and the beta testing of Dual Attribution. Max campaigns are highlighted for their AI-powered optimization, leading to reduced CPA and increased results volume. AEO is now generally available, allowing optimization towards specific in-app conversions and showing improvements in CPA and conversion volume. Dual Attribution is introduced as a first-party attribution solution to provide a clearer view of app performance by combining first-party and third-party reporting.